Digital Brand Effect is a leading solution that enables the digital media ecosystem to collaborate on measuring and optimizing brand lift metrics in real time. Through an always-on methodology, marketers and partners gain granular insights into campaign performance, helping them maximize the value of digital advertising investments.
Who Can Benefit?
Media Providers
Showcase the brand-building effectiveness of your online and mobile platforms. Real-time, collaborative tools allow you to demonstrate your value and secure a spot on the media plan.
Advertisers
Boost accountability by tracking and measuring the entire digital advertising chain’s effectiveness in achieving brand-building goals. Customizable benchmarks allow you to assess global digital marketing efforts instantly.
Agencies
Access granular, real-time brand lift metrics to identify what's working and not, enabling proactive optimization while campaigns are live. It ensures maximized marketing investments for your clients.
Brand Lift Metrics
By measuring brand lift, the Digital Brand Effect brings the same key metrics used to measure and optimize advertising effectiveness offline to the digital space. Brand lift reflects the percentage increase in an advertising campaign's primary objective, such as consumer awareness, attitudes, favorability, intent, or preference changes.
Real-Time Insights
Digital Brand Effect offers real-time brand lift metrics via an easy-to-use, always-on interface. This solution allows marketers and their partners to optimize performance. At the same time, campaigns are still active, helping to maximize advertising spending across display, rich media, native ads, video, mobile, and programmatic advertising.
Collaborative Optimization
A robust, scalable application enables all campaign participants to run their solution instances securely against the same campaign. Digital Brand Effect fosters collaboration among all stakeholders, aligning their efforts to optimize performance and maximize return on ad spend.
Gold-Standard Methodology
Digital Brand Effect employs a gold-standard methodology – concurrent test/control experiments with a classic experimental design. Surveys are designed to maximize participation while minimizing bias, capturing consumer sentiment to assess campaign success against primary marketing objectives.
