Food Trends to Watch in 2025: A Deep Dive into Global Cuisines, TikTok's Impact, and the Rise of Homemade Cooking

As we approach 2025, food trends are evolving, influenced by the intersection of popular search behaviors, social media movements, and shifting consumer interests. Our analysis of the past year’s Google search data reveals significant insights into the types of cuisines that are dominating the culinary landscape. Additionally, social platforms like TikTok continue to shape emerging trends that are set to make a lasting impact. Here’s a breakdown of the food trends that will likely define 2025.

Cuisines on the Rise: Top Google Searches in 2024

In 2024, Google search trends highlighted the cuisines that food lovers are most eager to explore "near me." From the towering popularity of Chinese and Mexican food to the growing interest in vegan and healthy eating options, these findings offer a glimpse into what’s influencing dining choices across the United States.

• Chinese Food Near Me (3,350,000 searches): With over 3 million searches each month, Chinese cuisine continues to dominate, reflecting its widespread popularity.
• Mexican Food Near Me (1,220,000 searches): The love for bold, flavorful Mexican dishes remains strong.
• Thai Food Near Me (823,000 searches): As global flavors gain traction, Thai cuisine remains a top favorite.
• Indian Food Near Me (550,000 searches): Indian food’s spices and variety make it a consistent go-to.
• Healthy Food Near Me (368,000 searches): Health-conscious dining is increasingly sought after, with consumers looking for nutritious options.

Other notable cuisines that are seeing substantial interest include Italian (246,000), Halal (201,000), Jamaican (201,000), and Vegan (201,000). Emerging trends include Korean, Vietnamese, and Greek cuisines, each of which shows a growing demand.

These findings suggest that in 2025, these food types will continue to flourish, driven by a blend of convenience, variety, and flavor. As consumers increasingly prioritize convenience, more localized and easily accessible options for international cuisines are likely to keep growing.

TikTok Trends: The Power of Social Media in Shaping the Future of Food

TikTok’s influence on food trends has been nothing short of revolutionary. As we look at recent search data and viral content, several trends have emerged that will undoubtedly carry into 2025. From exotic sweets to international breakfast traditions, TikTok has proven to be a powerful tool for shaping culinary preferences.

• Dubai Chocolate: First trending in April, Dubai chocolate has taken social media by storm, boasting an average of 364,400 monthly Google searches. This luxurious sweet is particularly popular in states like Hawaii, California, Nevada, New Jersey, and New York. As the demand for indulgent treats continues to rise, Dubai chocolate is expected to remain a key player in the dessert market through 2025.
  
  
• Balkan Breakfast: The new Balkan breakfast trend emerged in autumn 2024, gaining traction through TikTok’s food influencers. With 6,690 monthly searches so far, it is growing steadily, especially in regions like District of Columbia, West Virginia, and California. As the trend continues to build momentum, expect this hearty, flavorful breakfast style to remain popular in 2025.
  
  
• Green Goddess Salad: Although its peak was a year ago, the Green Goddess Salad still sees impressive search interest with 61,370 monthly searches. Particularly popular in District of Columbia, Oregon, Colorado, Hawaii, and Washington, this refreshing and nutrient-packed salad continues to resonate with health-conscious diners and will likely stay in demand.
  
  

The Homemade Food Revolution: A Growing Trend

As people become more focused on health, sustainability, and cost-effective meal solutions, homemade food has surged in popularity, as evidenced by the rising engagement with TikTok hashtags such as #homemade and #cooking. These movements suggest that the trend of preparing food at home isn’t just a fleeting one—it’s a cultural shift.

• #Homemade: With 228,000 new posts in the past 120 days, the hashtag #homemade is flourishing. More and more people are sharing their home-cooked meals, seeking comfort in the kitchen while showcasing their creativity.
  
• #Cooking: Similarly, #cooking has seen 580,000 new posts over the last 120 days. The growing community of home chefs is helping to fuel a larger interest in cooking from scratch, experimenting with new ingredients, and reconnecting with traditional recipes.
  

The rise of homemade food isn’t just about making meals; it’s a lifestyle choice rooted in a desire for control over ingredients, health, and sustainability. This trend is expected to further evolve in 2025 as cooking at home becomes more accessible with the help of meal kits, online tutorials, and an ever-growing network of home chefs sharing their knowledge.

Looking Ahead: What to Expect in 2025

As we move into 2025, these trends suggest that global and ethnic cuisines will continue to reign, with Chinese, Mexican, and Thai foods leading the charge. However, local and sustainable eating habits are also gaining ground, with the growing popularity of healthy and vegan options making their mark. TikTok’s influence on food culture is undeniable, with trends like Dubai chocolate, Balkan breakfast, and Green Goddess Salad likely to stay in the spotlight.

Perhaps most importantly, the homemade food revolution is here to stay. With people increasingly looking to control their diets and experiment with flavors in their own kitchens, the “DIY” food movement is poised for exponential growth.

Food companies and restaurants should take note of these trends when planning their menus and product offerings for 2025. By embracing both global influences and local, sustainable choices, businesses can position themselves at the forefront of a dynamic and evolving food landscape.

Sources

The insights and data presented in this article were derived from a variety of tools, including Semrush, Google Trends, and TikTok Ads Analytics. These platforms provided the search volume data and trend analysis that informed our predictions for 2025.