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Recommendations From Friends Remain Most Credible Form of Advertising Among Consumers
Research insights

Recommendations From Friends Remain Most Credible Form of Advertising Among Consumers

The most trusted form of advertising comes from personal recommendations. According to the Nielsen Global Trust in Advertising Report, 83% of online respondents across 60 countries trust the suggestions of friends and family, although this figure is slightly down from 84% in 2013.

Email Marketing Is a Double Win for Customer Acquisition, Retention
Research insights

Email Marketing Is a Double Win for Customer Acquisition, Retention

For both objectives, email is way ahead of other tactics. For most small and medium-sized retailers in the US, email marketing is tops when it comes to both customer acquisition and retention. According to research, four-fifths of these professionals said email helps contribute to this outcome.

General Data Protection Regulation (GDPR): What You Need To Know To Stay Compliant
Research insights

General Data Protection Regulation (GDPR): What You Need To Know To Stay Compliant

Businesses that collect data from citizens in European Union (EU) countries must adhere to strict new rules designed to protect consumer data. The General Data Protection Regulation (GDPR) sets a new standard for data privacy and consumer rights. However, companies will face challenges as they implement systems and processes to stay compliant.

5 Things To Know About the Delta Variant
Research insights

5 Things To Know About the Delta Variant

As early summer brought a glimmer of hope – or at least cautious optimism – that the pandemic might ease into the background, the looming threat of new COVID-19 mutations remained. The possibility of an even stronger resurgence was always present.

Healthy Swimming
Research insights

Healthy Swimming

Swimming ranks the fourth most popular sport in the United States and is an excellent way to maintain regular aerobic exercise. Just two and a half hours of aerobic physical activity each week, such as swimming, running, or cycling, can significantly reduce the risk of chronic illnesses.

Army Will Not Grant Easement For Dakota Access Pipeline Crossing
Research insights

Army Will Not Grant Easement For Dakota Access Pipeline Crossing

The Department of the Army has decided not to grant an easement for the proposed Dakota Access Pipeline to pass beneath Lake Oahe in North Dakota. This announcement was made today by Jo-Ellen Darcy, the Army’s Assistant Secretary for Civil Works.

Harry Potter: A History of Magic
Research insights

Harry Potter: A History of Magic

Journey to the origins of magic and myth. Have you ever dreamed of exploring Divination, unraveling the mysteries of Potions, or encountering magical creatures? Now is your chance. Rare books, manuscripts, and mystical artifacts from the British Library’s collection reveal the folklore and magical traditions that inspired the Harry Potter series.

The Inflation Reduction Act Reduces Health Care Costs for Millions of Americans
Research insights

The Inflation Reduction Act Reduces Health Care Costs for Millions of Americans

The Inflation Reduction Act is helping millions of Americans save money on health care. This initiative, backed by President Biden, fulfills a commitment to lower prescription drug costs, make health insurance more affordable, and support working families.

The Biden Plan to Ensure the Future Is “Made in All of America” by All of America’s Workers
Research insights

The Biden Plan to Ensure the Future Is “Made in All of America” by All of America’s Workers

Joe Biden introduced an ambitious and comprehensive strategy to ensure that America's future is “Made in All of America” by all of America’s workers. The plan leverages the talent, resilience, and innovation of the American people, along with the full power of the federal government, to revitalize manufacturing, spur technological breakthroughs, and create an inclusive economy that supports all Americans.

National Autism Awareness Month
Research insights

National Autism Awareness Month

Since the 1970s, the Autism Society has dedicated April as National Autism Awareness Month to increase understanding and concern about autism. This annual observance serves as a platform to educate the public about autism and the challenges faced by individuals and families within the autism community.